Introducing
Technology
Traditional marketing segmentation relied on things like demographics, location, or purchasing history to create basic audience segments.
For example, a marketer might create a segment of people aged 18-34 who live in a certain city and have purchased a certain product in the past. But this approach is limited and can’t account for more nuanced factors like interests, personality, or values.
Binj does things differently.
Binj can identify patterns and trends that can be used to create more accurate segments. Its AI segmentation methodology is much more powerful than traditional demographic-based approaches, because it can identify people who are likely to be interested in certain products or services, even if they don’t fit into traditional demographic categories.
Binj empowers marketers to target their campaigns more effectively.
In many companies, data is siloed and difficult to understand for non-technical people. This can lead to a disconnect between the people who collect and analyze data and the people who actually use it to make marketing decisions.
Binj make data more human so that everyone in the organization can understand and use it to make better decisions.
The key to Binj’s unique approach is its Personality Driven Segmentation. These are specific customer segmentations that focus on the psychological traits of customers.
For example, personality profiles might group people based on whether they’re introverted or extroverted, whether they’re impulsive or cautious, or whether they’re traditional or innovative.
This is a more nuanced and sophisticated approach than traditional demographic segmentation. It can help companies create marketing campaigns that feel more personal and relevant.
The power of AI is best applied to helping people make better decisions. Binj has a mission to give brands a true understanding of their audience to that they can create successful connections at all levels.